Awkward Situation Emerges For Vodka Company

For weeks on end, Bud Light has been facing consumer backlash for partnering with transgender activist Dylan Mulvaney. The company is now in the middle of trying to do damage control, amid growing competition in the market.

Now, Smirnoff, a vodka company, is facing a somewhat similar situation. Days ago, reports broke out that Smirnoff brought on drag queen Maxine LaQueene as an ambassador to promote its products.

However, Smirnoff is claiming this isn’t so, according to Fox News.

A Closer Look at the Situation

On LaQueene’s Instagram account, various posts were tagged as being part of a “paid partnership” with Smirnoff. Though Smirnoff has a very different version of events.

According to the Vodka company, it’s never partnered with LaQueene. The vodka company furthermore maintains that it doesn’t have a working relationship or any ongoing contracts with the drag queen.

It’s not clear why LaQueene’s multiple Instagram posts read as having a paid partnership with Smirnoff since the latter is denying any sort of working relationship between the pair.

Nevertheless, the public has very much responded to the posts that appear to suggest LaQueene is working with the vodka company.

Bud Light 2.0?

On social media, various videos, images, and screenshots of LaQueene’s inappropriate behavior out in public are already spreading like wildfire. Along with it are calls for Smirnoff to be boycotted, due to the company’s believed partnership with the drag queen.

Different social media users also directed tweeted and mentioned Smirnoff, criticizing the company for the appearance of it having worked with LaQueene.

The timing of this couldn’t have come at a worse time for the vodka company, especially in light of the ongoing fallout with Bud Light.

It remains to be seen if Smirnoff will make any additional statements in light of the current PR disaster it’s facing as a company.

This article appeared in Watch Dog News and has been published here with permission.